Ill-Conceived Digital Sign to be Relocated; City to Buy Two More
The digital sign currently located at the Civic Center on the corner of Torrance and Madrona will be relocated to McMaster Park. According to the staff report, the sign is too small for the existing location as it is partially obscured by telecommunication equipment. The relocation to McMaster Park will end up costing the City $15,726. Staff had explored increasing the height of the sign instead of relocating it, but that option was too expensive.
During the meeting, Councilman Griffiths noted that in addition to being too small that the sign has also been plagued by reliability and resolution issues. City staff acknowledged that the blue and green lights on the sign are currently not functioning, but were uncertain whether the outage is being caused by an electronic or power problem. Unfortunately, staff also noted that the 1 year warranty on the sign has expired meaning any costs associated with fixing it will be borne by the City. The troubled sign was initially approved for purchase by the Council in December 2014 at a cost of $50,000.
At the meeting, the City Council also approved the purchase of two new digital signs. One of them will replace the current sign at the Civic Center and the other will be placed at Wilson Park. The total cost to purchase the two new signs and to relocate the current one to McMaster Park will be $143,101.
The new sign at the Civic Center will be twenty feet tall versus the current one that stands at 13 feet and 6 inches.